Phase Two of the Global 2014 World Cup Campaign

The passion to play like your idols turns this pick-up game into the most important match in the world.

Client: Nike Football
Agency: Wieden+Kennedy Portland
Art Director: Sezay Altinok
Copywriter: Jeff Salomonsson
Director: Ringan Ledwidge
Photography: Jason Nocito
Music: Eagles Of Death Metal

2014 Most Viewed Commercial on YouTube, (118MM+ views), among other recognitions.

The full list of players featured in the film is: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gonzalo Higuaín, Eden Hazard, Andrea Pirlo, Gerard Piqué, Andrés Iniesta, Mario Götze, Thiago Silva, Thibaut Courtois, Tim Howard, David Luiz and… David Luiz. “Winner Stays” also features a host of other athletes and special guests including Kobe Bryant, Jon Jones, Anderson Silva, Irina Shayk and The Incredible Hulk.