Visual Identity and Limited Edition Influencer Pack for Kobe VII

A Custom backpack, loaded with the Kobe VIIs, an iPad filled with bizarre KobeSystem content, an initiation letter printed on gold foiled stationary and a engraved gold Lapel Pin that reads "Success For The Successful". It all makes sense when you follow the KobeSystem.

Client: Nike Basketball
Agency: Wieden+Kennedy Portland
Art Director: Sezay Altinok
Copywriter: Brock Kirby
Designer: Joseph Limauro