Apple has a long-standing tradition of hosting live events where they introduce revolutionary new technology. These events are held live and streamed by millions of people around the world.

To help open the event introducing the world to Apple’s new original TV and movie content platform, we created an animated opening title sequence inspired by the golden era of film. The titles blended the art direction of mid-century Hollywood with key moments of Apple innovation. The credits presented past Apple innovations as cast and crew, with each scene representing the moments, products and devices that color their rich history.

As a deeper layer, every product in the titles sequence was something announced at previous keynotes, offering viewers a gentle reminder that they were about to see history made once again.

Bonus — First ever trailer for Apple TV+ at the bottom ↓