WELCOME TO THE KOBESYSTEM
Launch Film

Nike — KobeSystem

Global Campaign for Kobe VII.

You’re at the top. But the KobeSystem is here to take you over the top. As a life coach, Kobe is making his winning, results-oriented program available only to those truly successful people thirsting for more success.

Client: Nike Basketball
Agency: Wieden+Kennedy Portland
Art Director: Sezay Altinok
Copywriter: Brock Kirby
Director: Jody Hill

EVERYONE IS ON THE KOBESYSTEM
Testimonial film

YOU NEED KOBESYSTEM
Teaser film

The cast features the following leaders from stage to screen, field to court, outer space to real-life motivational speaker: Aziz Ansari – Acclaimed comedian and actor, Richard Branson – Entrepreneur and philanthropist, Landon Donovan – International soccer star, Larry Fitzgerald – All-Pro football player, Jerry Rice – Hall-of-Fame football player, Tony Robbins – Motivational speaker and best-selling author, Paul Rodriguez – Skateboard extraordinaire, Hope Solo – Gold-medal winning soccer player, LeeHom Wang – Award-winning Chinese entertainer, Kanye West – Multi-platinum recording artist, Serena Williams – Grand Slam tennis champion.

KOBESYSTEM LEVEL 1 — SUCCESS
Featuring Aziz Ansari

KOBESYSTEM LEVEL 2 — ADAPTATION
Featuring Serena Williams

KOBESYSTEM LEVEL 3 — PERCEPTION
Featuring LeeHom Wang

KOBESYSTEM LEVEL 4 — EXPLOSION
Featuring Tony Robbins

KOBESYSTEM LEVEL 5 — DOMINATION
Featuring Jerry Rice

KOBESYSTEM LEVEL 6 — BEASTION
Featuring Kanye West

KOBESYSTEM LEVEL 7 — SUCCESS AT SUCCESS
Featuring Richard Branson

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7–Day Takeover of Nike Basketball Twitter Account

The KobeSystem was dropping wisdom one day at a time. It broke all sorts of rules and records. The hashtag is still going strong to this day. #kobesystem