Global 25th Anniversary Campaign for "Just do it"

Try a little bit harder every time and amazing things happen.

Client: Nike
Agency: Wieden+Kennedy Portland
Art Director: Sezay Altinok
Copywriter: Edward Harrison
Director: Nicolai Fuglsig
Photography: Ture Lillegraven
Music: The Kills

The film features basketball star and reigning NBA MVP, LeBron James; world No. 1 tennis icon Serena Williams; Gerard Pique of FC Barcelona and Spain; and boxing sensation Andre Ward. Actor Bradley Cooper narrates the film and features a guest appearance by actor Chris Pine.