Product Film for Nike Hyperfuse

Start with a base of cheetah milk (’bout half a gallon, from the looks of it), add a couple falcon quills, a 1/18 scale Lamborghini Murcielago for color and finish with a ninja star, a semi-automatic round, a copy of Olympic gold medal sprinter Allyson Felix, a stopwatch like the ones she regularly pushed and one gold-plated lightning bolt, then press blend Fuse.  Wait a second; what the heck are we actually making here?!

Client: Nike Basketball
Agency: Wieden+Kennedy Portland
Art Director: Sezay Altinok
Copywriter: Dylan Lee + Brock Kirby
Director: Evan Silver