SHOW US AGAIN

Tactical Social & Print ad.

When Kobe Bryant tore his achilles tendon in 2013, many thought his career was over. We responded with a new challenge to him. It ran in LA Times and Nike's social channels. It quickly became the most shared Nike social post ever.

Client: Nike Basketball
Agency: Wieden+Kennedy Portland
Art Director: Sezay Altinok
Copywriter: Brock Kirby
Photographer: Natalie Behring

 
 LA Times Print Ad

LA Times Print Ad

 Kobe used this image as his avatar for a while.

Kobe used this image as his avatar for a while.