Nike — KobeSystem
Global Campaign for Kobe VII.
You’re at the top. But the KobeSystem is here to take you over the top. As a life coach, Kobe is making his winning, results-oriented program available only to those truly successful people thirsting for more success.
The cast features the following leaders from stage to screen, field to court, outer space to real-life motivational speaker: Aziz Ansari – Acclaimed comedian and actor, Richard Branson – Entrepreneur and philanthropist, Landon Donovan – International soccer star, Larry Fitzgerald – All-Pro football player, Jerry Rice – Hall-of-Fame football player, Tony Robbins – Motivational speaker and best-selling author, Paul Rodriguez – Skateboard extraordinaire, Hope Solo – Gold-medal winning soccer player, LeeHom Wang – Award-winning Chinese entertainer, Kanye West – Multi-platinum recording artist, Serena Williams – Grand Slam tennis champion.
7–Day Takeover of Nike Basketball Twitter Account
The KobeSystem was dropping wisdom one day at a time. It broke all sorts of rules and records. The hashtag is still going strong to this day. #kobesystem